British bookmakers have spent £456 million on advertisement
British gambling operators have spent about half a billion pounds on TV advertisement, Guardian informs.
To be precise, it’s about the number of £456 ml. in 2014 spending of gambling, lotteries and betting operators on advertisement made £81,2 ml, in 2015 this sum increased and was £118.5 ml.
The figures show that the value of TV advertisement for the bookmakers has grown.
As for the current year, the bookmaker companies have spent about £51.4 ml on advertisement during the period from January to May. They were actively advertising their services before and during the Euros and the British Referendum.
The spending of the gambling and betting companies is expected to increase in 2016 and make about £123 million. The experts think that this sum may be even bigger than that.
- Tottenham to patch up their central defense? Bournemouth central defender Ilya Zabarnyi has entered Tottenham's sphere of interest! It should be noted that in the current campaign, the Ukrainian has become a key performer for the Cherries and is helping them stay afloat at the bottom of the standings
- European top clubs are waiting for a promising Basque! It looks like Real Sociedad central midfielder Martin Zubimendi will be leaving his hometown club very soon! Barcelona, Bayern, Arsenal and Manchester United are interested in the services of the 24-year-old performer