BetFred review

Bookmaker info

  • Founded in 1967
  • Country United Kingdom
  • Russian langauge no
  • Account currencies USD, EUR, GBP
  • Payment systems
  • First deposit bonus 30 GBP Free Bet
  • Live betting yes
  • Match streaming yes
  • Minimal bet 0,5 GBP
  • Maximum bet vary
  • Maximum winning 500 000 GBP
  • Virtual sport yes
  • Totalizer yes
  • Support service Phone, live chat, e-mail
  • Website address
  • Miulti-live betting no
  • Mobile version yes

General Info

Bookmaking company BetFred is one of the oldest and famous bookmakers in the world. It operates over 45 years and work online since 2002. However, offline betting is still company’s priority as it has over 1500 betting shops with more than half of it located in the UK. Unlike other domestically known British companies, BetFred are aiming to earn recognition from bettors across the world 

The company’s turnover exceeded 1.6 billion of pounds last year that confirms their top level. Such impressive results would be impossible without a solid marketing strategy. The team have sponsorship contracts with Manchester United and has its name as the title for Nottingham and Sheffield’s stadiums.


Company marketing department’s biggest achievement is a sponsorship contract with Wembley, one the most famous stadium in football history that opens their doors only for big matches and best concerts. BetFred sponsors snooker world championship, one of the most popular sport in the UK.

The company cares about its reputation and it’s difficult to find a negative feedback on the company online. Bettors note that the bookmaker is a reliable company with convenient webpage and helpful customer support. BetFred’s officials have stated numerous times that their clients are company’s priority and they are ready to settle any matter in nice manner. 

Website review

The BetFred’s webpage looks solid and professional, combining convenient interface and functionality. Simple and user-friendly navigation won’t be a problem for those who doesn’t know English well.

All the important sections of the BetFred webpage have allocated in accordance with the highest standards in the online betting industry. On the left you can find the list of all sport available and the most popular competitions. The top menu shows all the variety of possibilities BetFred provide you with. You can switch from sport betting to virtual casino, lotto, virtual sport, bingo, poker and many other games. Of course, webpage is available for mobile devices.

The center of the page is full of useful information about upcoming events and the odds – it’s the place where you can access BetFred money line. You can easily switch between fractional, decimal and American odds.


Each of the betting shops carries the motto “Bonus king” which gives an idea how the company treats their clients. Indeed, BetFred offers numerous bonuses and promotions, but they are available for the UK residents only.

The bookmaker away have special promotions going on with incredible prizes. For instance, a lucky winner, who guessed exact results of 12 matches, multiply his 50 penny bet by 126 000.

Money line and Live betting

Money line of the BetFred bookmaking company can impress any bettor. With over 35 sport, money line covers all popular sports including ones that very popular in the UK like football, golf, rugby, snooker, darts, horse racing and greyhound racing. If you a fan of the latter two, BetFred might become a perfect place for your as the odds offered are considered the best in the world.


Deep money line is definitely an advantage of the company. Speaking of the sports mentioned above, BetFred proved the clients with on one of the biggest lines to select from. Odds for selections with equal chances may go up to 1.93 which is quite high comparable to other companies. Professional players should watch changing of the odds closely as the company has their own analytical center and this is why some odds are much different from what other bookmakers offer.

Money line for live events is also impressive and gives bettor numerous options to select from. The minimum bet is 1 pound while maximum depend on the event and have no fixed limits.

Customer support

You unlikely to have any complaints about BetFred customer support. It’s well organized and assistance can be provided via phone, e-mail or live chat.

Let's sum it up:

Positive sides:
  • Excellent reputation backed by impressive sponsorship contracts;
  • Outstanding live money line for sport events in the UK;
  • One of the best odds for horse racing and greyhound racing;
  • Great odds for other sports, sometimes much bigger than an average;
  • Excellent money line for live betting;
  • Great sweepstakes with big payout and low “entrance fee”.
Negative sides:
  • Lack of consistency in operation of BetFred’s offices in other countries.
  • Total rating - 3
  • Reliability
  • Convenience
  • Odds
  • Funds withdrawal
  • Attitude to clients
  • User rating