Ladbrokes review

Bookmaker info

  • Founded in 1886
  • Country United Kingdom
  • Russian langauge no
  • Account currencies GBP, CHF, JPY, USD, EUR, CAD, PLN
  • Payment systems
  • First deposit bonus 25 GBP
  • Mobile application
  • Live betting yes
  • Match streaming no
  • Minimal bet 0,1 GBP
  • Maximum bet vary
  • Maximum winning 1 000 000 GBP
  • Virtual sport yes
  • Totalizer no
  • Support service E-mail, phone, Live chat
  • Website address
  • Miulti-live betting no
  • Mobile version yes

General Info

Ladbrokes is one of the oldest and most notable bookmakers in Europe and in the world. It was established in 1886 and it’s British-based company. Considering its establishment date there’s no surprise it has the biggest number of betting shops around the world. There are over 2700 shops with more than 14 000 employees.


Ladbrokes is reliable and trustworthy bookie, in fact, its shares are listed in the London Stock Exchange. Besides it’s the member of many different international organizations about problems of gambling, its rules etc. On top of that, it’s member of the Independent Betting Adjudication Service (IBAS). This service regulates all disputes concerning betting and bookies.

Website review

Following the fact Ladbrokes has been conducting quite conservative policy regarding advertisement and promotion, this market sector was a bit of no use.

created its website in 2000. It wasn’t very beautiful, but it was simple and convenient. There are 26 languages available on the website. It’s operating under the license issued by Gibraltar and is regulated by Gibraltar Gambling Commissioner.

Statistics section on Ladbrokes site isn’t impressive at all. It’s even hard to find, it’s not in some section on the homepage, it contains in side bar along with many others. Perhaps it’s not a big deal, however, you always expect such serious bookie to be thorough and attentive to details.

All data needed for the game analysis can be found, but still design and form could be much better.

There are no online broadcasting either. Sure, it’s just an addition to any bookmaker website, but clients complain it makes Live betting more difficult as you always have to seek for broadcasting somewhere else.


However, as experts say Ladbrokes provides one of the best apps among all their competitors. Moreover, Ladbrokes doesn’t limit its services with just sport betting. It’s also high-level poker room, online casino and numerous slots.

There is also popular nowadays virtual sport on the site, but it’s basically kind of slot. Here you can bet on horse racing, dog track, football, tennis etc.

What’s is more important about Ladbrokes is definitely own betting exchange. It’s surely not that big and famous as BetFair. However, considering the fact others do not have this feature at all, Ladbrokes offers its clients to bargain before and during games. Clearly there is a feature to withdraw profit and save some funds during the game depending on market.

There is also a section with special offers where we can outline sign-up bonus. Ladbrokes presents newly-registered client with 50 euros in case a bet was made at the day of registration. There are many others special offers.

Money line and Live betting

Notably, all abovementioned disadvantages of the service may be compensated by only one factor, quality of moneyline.

Ladbrokes doesn’t buy moneyline from other bookies, they establish the rules themselves. It forms the moneyline itself due to own analytic department. That’s why you can see many attractive offers with high odds you won’t find anywhere else.


Another remarkable thing of Ladbrokes, it pays much attention to horse racing and dog track, as these sports are very famous in UK.

Live betting section is of the highest possible level.

As to the profit margin, it’s averagely 9%. The least is on basketball (up to 5%) and the highest is on football (12%).

Customer support

Customer support is really something Ladbrokes may be proud of, as support agents are trained in the special school in the company. You can contact support via both phone and e-mail. But there’s no Live chat.

Let's sum it up:

Positive sides:
  • One of the oldest and most reliable bookmakers;
  • Forms own moneyline;
  • Has betting exchange similar to BetFair;
  • One of the best offers for mobile phone betting;
  • Numerous gabling offers; casino, poker, slots, table games.
Negative sides:
  • No online broadcasting;
  • Profit margin on football is up to 12%;
  • Website design is rather unimpressive. The same applies to statistics.
  • Total rating - 4
  • Reliability
  • Convenience
  • Odds
  • Funds withdrawal
  • Attitude to clients
  • User rating