Chelsea and Liverpool refused 1xBet

Chelsea and Liverpool refused 1xBet

The leading clubs of England promptly refuse to cooperate with one of the fastest growing bookmakers,  1xBet.

1xBet bookmaking company has noticeably expanded in recent years and gained worldwide fame thanks to viral advertising, SMM promotion and contracts with football clubs. This summer, the bookmaker expanded the list of collaborations with English football clubs from the Premier League. The company logo could be seen on shields at the edge of the Anfield and Stamford Bridge pitch.

However, the jubilation of the company due to entering the English market did not last long. Recently, the British government has been trying to maximize the regulation of betting activities in the country. Therefore, the UK Gambling Commission informed the clubs about the likelihood of possible sanctions if they did not stop using the logos and promotions of the bookmaker.

Despite the fact that the company is registered in Cyprus, many associate it with Russian owners, but this is not so important in the matter of banning the company at stadiums in England.

The reason that the Commission suspended 1xBet license in the UK was the information that the operator accepts bets on cockfights, as well as children's sports. This contradicts the terms of the agreement between bookmakers and British regulators. In addition, the organization was confused by the use of bookmaker pornography to attract customers.

1xBet has been actively working in the sports betting market for several years, constantly surprising viewers with promotions of a shocking nature and catchy slogans. What are their advertising integrations with bloggers on YouTube or advertising in free online movie theaters in the films themselves? Therefore, when the bookmaker went to conquer the European market - it is not surprising that it faced many problems. It will not be surprising if even Serie A finds a reason to refuse to cooperate with 1xBet, despite the expensive contract they concluded this summer.