William Hill is a new partner of the Betfect.

William Hill is a new partner of the Betfect.

British bookie William Hill became official partner of technological startup Betfect that had been launched last year says iGaming Business.

William Hill replaced another bookmaker Ladbrokes as Betfect’s partner. Ladbrokes were partner of the betting startup since its first days.

Betfect is new and unique platform allowing bettors to share their bets, get recommendations and advices from other bettors.

William Hill’s innovation product lead Alex Rutherford said that idea of gathering punters in one social betting network was amazing. It’s new useful experience for any bettor. William Hill are always ready to help new startups that carries out new ideas in the betting industry.